Unlocking Your Revenue Growth Blog for Small Biz

You are doing all kinds of marketing tactics, and it doesn't seem to work, at least not enough to make it worth it. When was the last time you fell for that flashy commercial running insanely long at 11:30pm? I do! It was over 10 years ago, when those infomercials got me and I spent over one thousand dollars for the "stellar elliptical machine" or something like that. The day came when the elliptical machine of my dreams arrived home and I started putting it together by mysel

Why your "favorite" products might be killing your business A few weeks ago, I shared how Summer's business failed by putting all eggs in one basket. This week, I'll show you something that seems contradictory: Your business likely has 80% of its profit hiding in just 20% of what you offer. The trick isn't choosing between focus OR diversification - it's knowing WHAT to focus on within your diversified offering. I'm sure you're familiar with the adage: "Out with the old, in w

Don't Add Revenue Streams. Leverage What You Built. This week, I saw two things happen: One of our portfolio businesses grew their...