Why your "favorite" products might be killing your business A few weeks ago, I shared how Summer's business failed by putting all eggs in one basket. This week, I'll show you something that seems contradictory: Your business likely has 80% of its profit hiding in just 20% of what you offer. The trick isn't choosing between focus OR diversification - it's knowing WHAT to focus on within your diversified offering. I'm sure you're familiar with the adage: "Out with the old, in w
